Ready-to-eat food products turned into one of the few industries that witnessed a surge in immense demand during the coronavirus pandemic. With countries on lockdown and most people working from home, ready-to-cook food products were flying off the shelves over the last few months. One of the India-based online grocery stores named Grofers even reported a sale surge of 170% in the ready-to-eat category, 31% in the ready-made meals and mixes category, and 41% in the frozen food category, indicating a sudden consumer shift from home-cooked food to ready-to-eat products. In fact, it is speculated that this change in consumer behavior is likely to uplift the market studied significantly in 2021 when compared with 2019.

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Young consumers spend most of their income on convenient ready-to-eat food products. Young consumers are the easiest targets for ready-to-eat food manufacturing giants. The convenience level of such products helps to increase the total demand in the market across the world.